Video ads very distracting

I can live with, and understand the need for, advertising to help defray costs and increase revenue in an endangered medium. Static ads are--as in a traditional newspaper--OK by me. But, the new crop of in-place, always-on, repeating video ads almost makes it impossible to read articles. If this practice is continued, Im gone as both an online and home delivery subscriber.

ipguy about LA Times, v3.6